Webb錢包份額(英語: Share of wallet ,縮寫SOW)是一種在績效管理中常用的調查方法,幫助管理者理解一個公司從某些特定的顧客所獲得的交易額。. 另一個通俗定義是:錢包份額 … WebbShare of wallet (SOW) is a marketing metric used to calculate the percentage of a customer's spending for a type of product or service that goes to a particular company. …
Share of Wallet Examples & Importance What is Share of Wallet ...
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Webb21 maj 2008 · Share of wallet (SOW) is the dollar amount customers regularly devote to a particular brand rather than to competing brands in the same product category. Investing Stocks Penetration pricing refers to a marketing strategy used by businesses to attract … WebbShare of Wallet Dr. Jan Manger Landesbank Baden-Württemberg Referent Documentation Credits Autoren dieser Definition GEPRÜFTES WISSEN Über 100 Experten aus Wissenschaft und Praxis. Mehr als 8.000 Stichwörter kostenlos Online. Das Original: Gabler Banklexikon Ausführliche Definition im Online-Lexikon WebbIncreasing wallet share can be a less expensive, more efficient, and therefore a more profitable strategy for boosting revenue than attempting to expand overall market share. It’s important to note that wallet share and market share are two different concepts. Increasing share of wallet can mean adopting a competitor’s best ideas. It also ... triangles webgl